HDFC Bank sells silver at over Rs70,000 when the National Spot Exchange sells it for around Rs53,700 and the local jeweller sells silver for Rs55,000! And gullible customers are buying
Moneylife Digital Team
Banks have hit upon a new idea to get a larger share of your wallet-retailing gold and silver. While the banks claim that buying gold or silver from them is a wise decision, if you want to buy gold or silver don't go to your bank!
Buying gold or silver from a bank may give you the satisfaction about the purity of silver as a bank is more reputable than the jeweller next door, but it also means that you pay much more.
HDFC Bank was the first bank in the country to sell physical silver. You will be surprised to know the rates that HDFC Bank is charging for gold and silver compared to the rates at the local jewelers, or even the National Spot Exchange Limited (NSEL). Silver is available at jewellers at between Rs55,000 and Rs56,000 a kg, whereas HDFC Bank is offering the white metal at Rs74,040 a kg. Those keen can buy e-silver from the National Spot Exchange at Rs53,700 a kg. It's the same for gold too. Jewellers are quoting around Rs22,300 to Rs22,500 per 10gm and one can also buy e-gold from NSEL at Rs22,300, however, HDFC Bank is quoting around Rs25,943 per 10gm.
But why this huge price difference?
When asked about the price issue, a spokesperson for HDFC Bank said, "It is true that we charge more than the market price, but this is because of purity, 24-karat gold made in Switzerland with Assay certification, that signifies the highest level of purity as per international standards and convenience." Some top jewellers challenge this, saying there is no difference between the gold and silver they sell and that sold by HDFC Bank
Moneylife Digital Team
Banks have hit upon a new idea to get a larger share of your wallet-retailing gold and silver. While the banks claim that buying gold or silver from them is a wise decision, if you want to buy gold or silver don't go to your bank!
Buying gold or silver from a bank may give you the satisfaction about the purity of silver as a bank is more reputable than the jeweller next door, but it also means that you pay much more.
HDFC Bank was the first bank in the country to sell physical silver. You will be surprised to know the rates that HDFC Bank is charging for gold and silver compared to the rates at the local jewelers, or even the National Spot Exchange Limited (NSEL). Silver is available at jewellers at between Rs55,000 and Rs56,000 a kg, whereas HDFC Bank is offering the white metal at Rs74,040 a kg. Those keen can buy e-silver from the National Spot Exchange at Rs53,700 a kg. It's the same for gold too. Jewellers are quoting around Rs22,300 to Rs22,500 per 10gm and one can also buy e-gold from NSEL at Rs22,300, however, HDFC Bank is quoting around Rs25,943 per 10gm.
But why this huge price difference?
When asked about the price issue, a spokesperson for HDFC Bank said, "It is true that we charge more than the market price, but this is because of purity, 24-karat gold made in Switzerland with Assay certification, that signifies the highest level of purity as per international standards and convenience." Some top jewellers challenge this, saying there is no difference between the gold and silver they sell and that sold by HDFC Bank
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